Open for projects

Logos, packaging, and websites that help small brands stand out

02What I do

What you'll see

The problem, the process, and the result for every project.

Brand audit · 6 insights
Competitors all look the same
Customers want authentic stories
Packaging drives first purchase
Website feels outdated
Need a cohesive brand system
Social content lacks consistency
Drag a note, or
01 · Discovery

Research First

Understanding your brand, audience, and competitors before any design begins.

Motion · easing
cubic-bezier(.34, 1.56,.64, 1)
02 · Design

Thoughtful Craft

Logos, packaging, and websites designed as a cohesive system.

Packaging · shelf impact
3.3%▲ +38%
6 weeks · n = 120 shoppers
03 · Launch

Real Results

Brands that connect with customers and drive business growth.

03Selected work

Featured Projects

Case studies with the problem and result.

Open pink blush compact with a mirror on a white windowsill, oval makeup brush blurred in front, stacked books behind01

Bloom Skincare

Brand identity and packaging for a Korean beauty startup

2025
Rows of dark chocolate-glazed round buns, one cut open, beside golden round buns on a bakery's steel display rack in Seoul.02

Nuri Bakery

Logo and packaging for an artisan Seoul bakery

2024
Cafe ordering counter seen past yellow metal tables, with pastry display cases, a chalkboard menu and baristas working by bright windows.03

Haru Coffee

Website and visual identity for a specialty roaster

2024

04How it works

My process

From first call to launch, every project follows this path.

Version history
bloom / packaging v3 shipped
  1. 01

    Discovery Call

    We start with a 30-minute call to understand your brand, goals, and timeline. I ask questions, you share your vision.

  2. 02

    Design and Refine

    I present concepts, we discuss, and I refine based on your feedback. Two revision rounds included.

  3. 03

    Deliver and Launch

    Final files, brand guidelines, and support for launch. I stick around to make sure everything works.

05About

Designer for small brands

I am Mina, a brand designer in Seoul. I work with food and beauty founders who care about craft. My focus is logos, packaging, and websites that work as a system.

Every project here shows the problem and the result. I believe the process matters as much as the final design.

Laptop on a wooden desk showing stationery and branding design mockups, dried flowers in a silver pot, bright minimal room
studio_seoul.webp4:5

06Start a project

Let's work together

Have a brand that needs design? Tell me about your project and I will get back to you within two days.

BasedSeoul, Korea
01
02
03
0 / 1000