Research First
Understanding your brand, audience, and competitors before any design begins.
02What I do
The problem, the process, and the result for every project.
Understanding your brand, audience, and competitors before any design begins.
Logos, packaging, and websites designed as a cohesive system.
Brands that connect with customers and drive business growth.
03Selected work
Case studies with the problem and result.
01BeautyPackagingIdentityBrand identity and packaging for a Korean beauty startup
02FoodPackagingLogo and packaging for an artisan Seoul bakery
03CoffeeWebWebsite and visual identity for a specialty roaster
04How it works
From first call to launch, every project follows this path.
We start with a 30-minute call to understand your brand, goals, and timeline. I ask questions, you share your vision.
I present concepts, we discuss, and I refine based on your feedback. Two revision rounds included.
Final files, brand guidelines, and support for launch. I stick around to make sure everything works.
05About
I am Mina, a brand designer in Seoul. I work with food and beauty founders who care about craft. My focus is logos, packaging, and websites that work as a system.
Every project here shows the problem and the result. I believe the process matters as much as the final design.

06Start a project
Have a brand that needs design? Tell me about your project and I will get back to you within two days.